Essay on Planning A Career Takes Time

1043 Words May 10th, 2015 null Page
Planning a career takes time. With consistent planning, research and blending of the various P’s of marketing, an individual can form a brand. A brand which, if marketed effectively, would become a purple cow among other job seekers. Since marketing strategies stand as one of the backbones for many successful organizations, it can equally be used as a tool to sharpen previous accomplishments that may not be sufficient on its own. Therefore, without product improvement and the craft of brand development, marketing serves no purpose but rather cost. A cost, in this case, a potential job. The point is, no matter how great a recent graduate’s GPA is or how much relevant work experience one may have, aggressive, but targeted marketing needs to be conducted to be successful (Godin, 2009). As I learned in class, great products sometimes do not succeed as a result of ineffective marketing strategies such as timing or inadequate market testing. Marketing outlines the distinctive features (GPA, attention to detail, communication skills, etc.) and benefits (experience) to develop and (re) introduce a career plan (the brand) to the consumers (employers). It is through marketing that these features are communicated to the appropriate audience. In today’s very competitive job market, the most effective marketing approach job-seekers like I use are those which companies are using to successfully sell their products and attain a sizeable market share. I always thought of marketing as…

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